Hubert's Lemonade
Joy to the Lemons
Hubert’s is a sweet and sour brand that believes in creating unexpected joy. We collaborated with illustrator Emilio Santoyo and animation studio Made by Radio to create this bright, unexpected campaign. I art directed the entire campaign working directly with the illustrator and animation team and adapted the art for major OOH placements in the LA area. (Some were up for years after they were posted.)
Fun fact: The “meow” in the “Sourpuss” animation may or may not be the voice of the actor who played the mailman in Legally Blonde.
Awards: Shortlisted in Communication Arts Illustration Competition
Lickable Screen Games
We were also tasked with finding a new and interesting way for people to sample the product.
We created lickable screen covers for your phone. Because what is more fun, interesting and weird than to play a game on your phone with your tongue while tasting delicious lemonade flavors.
