FOCUS FEATURES SUFRAGETTE
FOCUS FEATURES SUFRAGETTE
HOPE FOR OUR DAUGHTERS
HOPE FOR OUR DAUGHTERS
This was the first campaign I ever concepted, pitched to a new client, and saw produced professionally, making it a defining moment early in my career.
Rather than simply promoting the release of Suffragette, we wanted to reignite the conversation around gender equality by connecting the film’s message to the present day. The campaign encouraged audiences to imagine a future where young girls no longer had to fight for the same rights as the generations before them.
Bringing the project to life with an entirely female director, cast, and crew made the experience even more meaningful.
Challenge: When Suffragette was released, many people viewed the fight for women’s equality as a chapter of the past. Our challenge was to remind audiences that the conversation was far from over.
Insight: Progress can make us feel like a fight has been won, even when the next generation continues to inherit many of the same inequalities.
Execution: We created #HopeForOurDaughters, a campaign that showed the reality of gender inequality through the eyes of young girls, encouraging audiences to reflect on the future we’re building for the women who come after us.
Role: Concept Development • Creative Pitch • Art Direction • Production
This was the first campaign I ever concepted, pitched to a new client, and saw produced professionally, making it a defining moment early in my career.
Rather than simply promoting the release of Suffragette, we wanted to reignite the conversation around gender equality by connecting the film’s message to the present day. The campaign encouraged audiences to imagine a future where young girls no longer had to fight for the same rights as the generations before them.
Bringing the project to life with an entirely female director, cast, and crew made the experience even more meaningful.
Challenge: When Suffragette was released, many people viewed the fight for women’s equality as a chapter of the past. Our challenge was to remind audiences that the conversation was far from over.
Insight: Progress can make us feel like a fight has been won, even when the next generation continues to inherit many of the same inequalities.
Execution: We created #HopeForOurDaughters, a campaign that showed the reality of gender inequality through the eyes of young girls, encouraging audiences to reflect on the future we’re building for the women who come after us.
Role: Concept Development • Creative Pitch • Art Direction • Production
The hashtag became a social rallying cry to end all injustices against women. For every use of the hashtag, Focus Features made a donation to support Equality Now, a non-profit dedicated to gender equality. Below are just a few of my favorite posts.
The hashtag became a social rallying cry to end all injustices against women. For every use of the hashtag, Focus Features made a donation to support Equality Now, a non-profit dedicated to gender equality. Below are just a few of my favorite posts.
