Starbucks wanted an evergreen campaign for their app. Rather than focusing on the features or functionality, we wanted to show how the Starbucks app naturally fits into everyday life.

Through two cinematic, character-driven stories, we highlighted the ease of ordering coffee for yourself or surprising someone else with a small act of kindness. We wanted them to feel very authentic, and warm.

I worked on the art direction for the spots, including storyboarding, the UI on screen, and imagined university logos/designs for wardrobe.

Challenge: Encourage more customers to embrace the Starbucks app by demonstrating how seamlessly it fits into everyday life, and how effortlessly it makes ordering coffee for yourself or someone else.

Insight: The smallest acts of generosity often have the biggest impact. When doing something kind is simple, people are more likely to turn everyday moments into meaningful ones.

Execution: We created two separate TV spots that showed different occasions of how the Starbucks app makes it easy to treat yourself or brighten someone else’s day. By focusing on familiar, human moments, we positioned the app as more than a convenience, it became a simple way to connect with others.

Role: Senior Art Direction • Concept Development • Visual Storytelling • Campaign Design