We wanted to create a holiday campaign that felt less like an ad and more like a memory.

Using a first-person point of view, a new visual direction for the brand, we invited viewers to experience intimate holiday moments as if they were living them themselves.

Across social, we expanded the campaign with imaginative ingredient-focused worlds and authentic lifestyle content that captured the warmth, nostalgia, and joy of the season.

In total, the campaign included three :15 TV spots, four :06 cutdowns, radio, digital banners, and more than 55 campaign assets across social and digital.

Challenge: The holiday season is one of the most competitive moments of the year for brands, making it difficult to create work that feels memorable and doesn't add to the noise.

Insight: The moments people remember most during the holidays are rarely the perfect ones. They’re the moments when they’re fully present with the people they love.

Execution: We introduced a first-person POV campaign that immersed viewers in cozy holiday moments, extending the experience across social through playful ingredient-driven visuals and lifestyle content inspired by the season.

Role: Art Direction • Concept Development • Social Creative Direction • Creator Content Direction • Image Retouching Oversight